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HOLDING COMPANY > OUR PHILOSOPHY
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What We Do . . .   How We Think . . .

   We Create Opportunities by Providing Solutions

   We Create Innovative Products and Services

   We Make the Impossible Happen Profitably


We Embrace Diversity


We Use Its Creativity

At American Sterling, our core business is the creation of opportunities. Our principal product is solutions; solutions for our customers, solutions for our shareholders and solutions for our associates.  Everyday, we leverage technology, capital, and people as we employ our collective talents to create innovative products and services that make the impossible profitable.

To achieve these goals, we embrace diversity and take advantage of the creativity it brings. We seek out team players who are free thinkers. People who think big, even while performing the smallest of tasks. Passionate people who enjoy their work and know the value of integrity.


Mission Statement:

The American Sterling Group, through banking, insurance and other diverse ventures, creates, develops and delivers comprehensive solutions that enhance opportunity and value for those we serve.


Core Values:
At American Sterling, we are here to make a difference through personal:

SERVICE

Providing quality internal and external solutions to the needs and challenges of others.

INTEGRITY

Open, honest communication and action, which provides products and services consistent with corporate values.

TEAMWORK

Open, honest communication and action while working toward a common goal without seeking personal credit.

INNOVATION

Creating and accepting new ideas while constantly challenging the status quo to create continuous improvement.

ENTREPRENEURIAL THINKING

Identifying and pursuing opportunities to preserve and increase value while mitigating any associated risks.

FUN!

Enjoyment and satisfaction in what we do and how we do it!

FAMILY & COMMUNITY INVOLVEMENT

Recognizing and supporting each individual's responsibilities and commitments to their family and their community.

Promoting family concepts and values in the global community through our products, services and corporate activities.

Providing people, financial resources, products, services and corporate activity that support community activities.

 


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© 2006 American Sterling Corporation. Trademarks and service marks are the property of American Sterling Corporation and/or its subsidiaries. All rights reserved.